ARC Review: Tweet Cute by Emma Lord

Title: Tweet Cute
Author: Emma Lord
Series: N/A
Pages: 368
Publisher: Wednesday Books
Release Date: January 21st 2020
**Disclaimer: I received a copy of this book through NetGalley which does not influence my review**

      “A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.
      Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
    Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
      All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
      As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.”

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Emma Lord’s Tweet Cute is just as delightful as its title implies. Pepper Evans is drowning under the weight of school work, her swim captain responsibilities, and pressure from her mother to help with Big League Burger’s Twitter account, their once-small family business. Pepper’s only solace has been her correspondence with “Wolf” a classmate she’s been messaging on an anonymous app for students at her prep school. Unbeknownst to anyone, Jack is the creator of said app and is Pepper’s mysterious penpal, a fact that he himself doesn’t even know. When Big League Burger tweets about a new sandwich that’s way too similar to one that’s been on Jack’s family’s deli menu for years, a Twitter war starts between the two company accounts. When Pepper and Jack end up striking up an unlikely friendship in real life, it’s only a matter of time before truth about their online personas comes out.

Pepper is the very definition of an overachiever. She’s spent the last few years of her life trying to fit into this new world her mother brought her to after the company’s franchise expansion. Her father is still back in Nashville, running the first Big League Burger. Her home life hasn’t been the best; though her parents had an amicable divorce, her older sister, who is off at college, has a rocky relationship with their mom. Pepper has always played peacemaker between the two and as a result hasn’t been able to stand up to her mother herself because she is afraid of ruining their relationship. She’s never developed any lasting relationships in this new place because she’s always felt out of place and fitting in in a superficial kind of way felt easier than finding out where she actually belonged.

Jack has always been the guy who goofs around too much, the guy who doesn’t have a lot of ambition. The truth is he’s been living in his twin’s shadow for so long, it’s always seemed easier to embrace the narrative than counteract it. Even his parents seem to believe that Ethan is meant for bigger and better things. On the other hand, Jack is already stuck behind the family’s deli counter, making him the perfect person to stay behind and take over when the time comes. Jack’s been keeping his passion for app development a secret because why reveal this side of himself when everyone has already made up their minds about who he is? One of the bright spots in his life is his relationship with his grandma, who started Girl Cheesing. She is one of the only people he can really open up to and one that sees him for who he is and not just a less impressive version of his twin.

I love how organic Jack and Pepper’s friendship developed in this one. They are very different people and at first glance, you can’t see how the two would work but they do. Jack breaks through that very small bubble Pepper has made for herself and Pepper is one of the few people that not only sees Jack for who he is, but sees through all the things he’s pretending to be. The storyline, while familiar, never felt like it was too predictable. I expected to get to know both characters more through their online interactions, but was happy to see that the novel focused more on how their relationship developed in real life. I love when contemporaries give us multiple POVs and even more when it’s well done. Tweet Cute‘s dual POV is well-done. The author does a wonderful job of dividing chapters and giving both characters their own worlds and hang ups that it didn’t feel like it was more Pepper or Jack’s story. They each had their own journeys that just happened to converge. Both perspectives and characters were equally engaging and I loved that both had their own lessons to learn apart from each other.

Emma Lord’s Tweet Cute is an adorable, sweet, satisfying contemporary with characters with undeniable likeability and chemistry.

★ ★ ★ ★
(4/5)

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