I have a difficult relationship with hype. On one hand, I understand how important it is for publishers to build-up their books before their release and how essential readers (and specifically bloggers) are to this equation. On the other hand, hype can be extremely deceiving, creating praise for a book that in the end does not live up to the buzz. I wrote a post on my feelings about this in Kernels of Nonsense, #19: Book Hype if you’d like a more in depth look at my thoughts on the subject.
I’m a bit of a newbie when it comes to Twitter. I joined for the first time in May, so there are still things about it I don’t quite understand and it can sometimes drive me crazy that I only have a limited amount of characters to use when it comes to expressing myself (I have too many words!). Recently, I’ve noticed a lot of enthusiasm for a few titles that haven’t been released yet. There are chats, quizzes, and general buzz surrounding these novels and as much as I’d like to share in these interactive features, I find it hard to get excited about books I haven’t read. It becomes even more difficult when you realize the ARCs for these books haven’t been released yet.
Of course, there are exceptions. If a book is from a series I’ve been enjoying like the Lunar Chronicles by Marissa Meyer (anything Winter on my Twitter feed immediately gets my attention), I can’t help but feel excited. Also if one of my favorite authors is about to release a new book, my ears immediately perk up. But getting excited about books by authors I’m unfamiliar with is almost an impossible feat.
Left and right I see bloggers overcome with enthusiasm for not-yet-released titles. Some of these bloggers are part of street teams whose job it is to get the word out and while I can respect this, I’m not sure I’d feel conformable myself being a part of a street team tasked with promoting a book I don’t even know if I’ll like. Again, if the book is part of a series I love, I can understand the excitement a little better. Then there are the bloggers who aren’t a part of these street teams but still exhibit a high level of fervor. These are the ones that have me questioning my own lack of zeal. Am I missing something? Is this a part of the book blogging experience that I’ve just been missing out on?
Perhaps it’s because I’m naturally cynical, but I try to stay away from all this buzz. When my Twitter feed is filled with chatter about novels I haven’t read, I might jump on over to Goodreads to learn a little more about it, but this buzz usually has little effect on me. In fact, if I’m honest, the more buzz, the less likely I am to jump up and down for a book that hasn’t been released.
How do you feel about Twitter buzz? Do you participate in chats for books that haven’t been released yet or quizzes? Do you get excited for these releases even though little is known about them? Where do you get your enthusiasm and can you lend me some? Share your thoughts in the comments!